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In an age that is run by smartphones, tablets and laptops that are far more powerful than ever before; software development now focusses on uniting all these devices and bringing the consumer closer to the businesses that they deal with on a daily basis. The phrase ‘there’s an app for that’ has almost become a cliché used by anyone looking for a simpler way to complete a task or interact with a company, but this is something that your business can take advantage of.
There may well be apps for looking after your internet banking, monitoring all your social media accounts at once and keeping all your files in one place regardless of the kind of device you are using, but the good news is there can be an app for your business too. And with things like the ‘virtual pint’ on the market; whatever happens you won’t have the most pointless app available.
But is there anything more to having an application made specifically for your customers than just following the current trend?
Customer Retention –
Having an app that your customers can use quickly and simply gives you the best chance of repeat business. Once they see how easy it is use they will keep coming back time and again to use your service meaning that customer retention will almost be automated. Being just one click away will help to strengthen the bond you have with your consumers and before you know it they will be using the app without even knowing they are doing it.
The Ultimate Brand Awareness –
It seems that these days we cannot be without our phones for any extended period and research actually shows that we look at them around 150 times every day. Imagine if every time your customers glanced at their smartphone, logged onto their computer or turned on their tablet they saw your company logo. This would help to put you at the forefront of their minds and they will never be too far away from a means of contacting you quickly and easily.
Let Your Customers Be Your Advocates –
When a customer downloads your app it essentially turns them into an advocate of your company. They can see how good the app is first hand and then recommend it to their friends and family or even people they don’t know via social media. Even with modern day marketing techniques word of mouth is the most powerful form of advertising your company can receive and having an app available makes the process a whole lot simpler.
Complementing A Busy Lifestyle –
The whole reason why software development of this kind has become so popular is because these apps help to complement our busy lives and allow us to keep up with everything whilst we are on the go. People can check the weather wherever they are, find directions in the middle of nowhere and now they will be able to keep up to date with all your latest news and offers whilst on the move too.
About the Author: Chris Mayhew loves finding new apps to download to his smartphone or PC and thinks that it is an attractive prospect for any company. He would recommend Three Cherries who specialise in Bristol software development to any business looking to create a customised app.
