License: Creative Commons image source
Digital Product Protection
Let’s face it, we’re in the new age where people want to have everything for free. Rather you’re in the online business by making music, e-books, e-products, etc. you need protection. Many times people will find your online e-book and then immediately google search for a pirated version so they can avoid paying your price tag. With the proper steps, these types of scenarios can be avoided.
– First, if you’re in the market of writing and selling e-books it’s essential that you make your products password protected. This means that after a person purchases your book, they are immediately e-mailed your book as well as the password to open the document. This can prevent mass pirating of your product simply from adding a password to access the material. Many popular e-book authors don’t take this precaution and end up losing thousands of dollars in profit.
– Second, it’s always recommended that you use programs that scout search engine data banks in order to track piracy. There are many ‘pay programs’ such as DLGuard that can prevent these pirates from leaking your material. You will be notified via email that your product has been pirated on the internet. From this point you can send a cease and desist letter in order to shut them down.
Liability Insurance
There is an upside and a downside to having a digital medium in which to interact with your customers. The up side is that you can virtually work from anywhere, you don’t have to worry about storage space, and you’re not confined to a cubicle. However, this sense of anonymous interaction also leads to fraud and scams.
Product liability insurance policies are one way to ensure you’re covered from potential lawsuits. For example, let’s say you sell an e-book on how to properly workout to get the best results. A customer might take advantage of this and sue you claiming that your exercise routine injured them and he, or she, wants compensation. This policy that you’ve purchased will help you by claiming you have no responsibility of injuries or harm caused by this program.
Wrap Up
To sum it all up, it’s essential that you protect yourself in these online interactions. Just because you don’t interact with your customers face to face doesn’t imply that you don’t need to protect your business. Online business can be fun, rewarding, and satisfying. It’s of the most importance to protect yourself and your products that you sell.
About the Author: This is a guest post from Laura Kay, written on behalf of the experts in claims management, Harris Balcombe. For more information on insurance claims management, visit the site – http://www.harrisbalcombe.com
